WHAT OUR CUSTOMERS SAY:
The multi-business platform makes sense. Since the world has been brought into our living room, and decisions in China effect what happens in America, life is not as simple as it once was. I guess it's just a matter of sorting out the wheat from the tears and building on the wheat.
When you look at multi-business platforming, one platform at a time, it isn't so intimidating. Get the one you're most comfortable with set up first, and then look at the next platform that you are more comfortable with - and build it. Take a deep breath and keep building one at a time. Get your friends involved and it will make it that much easier.